Today we’re going to talk about short format videos for your Instagram and Facebook account and how to use them to attract more customers. You’re going to use a short formal video on your Facebook or Instagram account to reach out to customers and educate them a little bit about your company. One of the most common things we see is that contractors, roofing contractors in specific are trying to sell themselves so much. Giving a little bit of education is great and showing them that your company pays attention to details is even better. Think about things you such as informational safety video of how your guys are using harnesses, up on a roof locking, the way that their ladders are secured to the gutter line. Any of those types of things or something that shows that fall protection is in place. These things are going to give people peace of mind when they’re looking at your company and show them it’s more than just about how great you are. It’s about the things you do that makes you so great and these things can help a long way.

Think about this. Take it. Use it. Good luck out there.