On today’s Roofing Contractors Marketing Minute. I want to talk to you about N. A. P.  Remember those initials because they are important when it comes to your website name, address, phone number. What I’m talking about is, you need to make sure that every where you’re listed , anywhere in the digital space all over the Internet, you want to make sure that you have the exact name, address and phone number coming up consistently anytime your company is listed. It can become hard to do for companies that maybe have adjusted their name just a little bit when from an LLC to an INC or it may be that they didn’t put  LLC on their name when they first listed on a website directory.

It would be a different name to google as well as phone numbers. We have different phone numbers for companies, we may have three or four different lines. Makes sure you’re using the same one and that you can get it adjusted so that they all show the same. This is super important because Google is trying to verify you and authenticate you all the time and they want to make sure that you match up with all the different places that show your company on the Internet as well as your address. Super huge on the address,  I cannot express this enough. Make sure that you have your address the same everywhere, so if you have multiple different locations, you have to find a way from within your website to show locations. Pages is a good way to do it with that city and state in that address versus your homepage. Just having one address and you have all these different addresses out there because Google’s going to start to get confused and it’s going to reduce your trust flow with varying agencies, so you want to make sure that you’re on top of utilizing N. A. P.  

Take it. Use it. Good luck out there.