On today’s episode of Roofing Contractor Marketing Minute. We’re going to talk about getting relevant content and fresh content into your website. So one of the most important things in a search engine when what they’re looking for is a companies relevance to the industry and the keywords that are being searched. One of the best ways you can do this and keep fresh is to make a blog post. So if you can get access to your website, or if you’re your own web development web manager, get into your website or get access to it, get in there and make some blog posts. You can take a little bit of time. Go to Google and search how to make a good blog post, how to structure it and what’s important to have in there.
What’s going to happen is you’re going to get this content in there and when the search engines crawl your website, it’s going to see that new stuff is there and then it’s going to see that it’s stuff that’s relevant to the industry. So it’s going to like that and it’s going to keep your company fresh. It’s going to keep it showing up in the searches. Keep in mind that it doesn’t have to be earth shattering, pick a small topic, something super small and write a little bit about it, 350 to 500 words. It doesn’t take as long as you think, maybe get some images in there and get some links within that post. Now, I know it can be hard to write blog posts because it’s kind of an overwhelming thought, but just think about it like this, if you’ve never written one before and you have no blog posts inside your website, if you just write one per month at the end of the year, you’d have 12 new blogs inside your website and it may not be the best, but it’s a heck of a lot more than you have now. If you can increase that over time, get to where you’re doing two a month or one a week, that’s going to be a tremendous difference and It’s going to really show Google and other search engines that your company is trying to stay relevant and it’s gonna show a better for those keywords.
So think about this. Take it. Use it. Good luck out there.