On today’s episode of Roofing Contractor Marketing Minute, we’re going to talk about branding and specifically about fonts for your brand. If your company has a specific font that you like to use, it’s super important that you stay true to that font in all print marketing or digital print that you’re using. If your website, flyer, brochure, or anything has a specific font you want to stay consistent with that font. The one time that you may vary this up is if you have a primary font which may be used for larger items like headers and such, and then a secondary font more for paragraphs, but if you use a font specifically to paragraphs, use it for all paragraphs. If you use a font specifically for headers, use it for all headers don’t ever mix them and don’t introduce another font. This is going to be able to keep it simple for you and allow consistency throughout your brand in a small way. So think about this. Take it. Use it. Good luck out there.