Content Marketing is designed to engage your audience in interesting content and divert their attention from the priority focus of your company’s performance. You need content marketing to create a brand rather than just be a company that offers a service.
Your Content Marketing Strategy
How to Develop Content Marketing
Content Marketing can relate to any and all of these listed items
- Audience Engagement
- Search Engine Optimization
- Brand Salience
- Brand Performance
- Brand Imagery
- Brand Judgment
- Brand Feelings
- Brand Resonance
- Customer Acquisition
- Customer Retention
- Lead Generation
- Website Traffic
Content Marketing strategies can be as simplistic or complex as your company needs them to be. The import thing to note is that you need to have a plan.
Develop A Plan
- Identify your short-term and long-term business and marketing objectives.
- Develop a budget approximately 2% – 5% of your annual revenue goal
- Identify your target audience(s) and know where to find them
Build a Content Bank
We find that it’s not just about what you say but also the way you say it. Your content must be assembled in a way that your audience can relate and enjoy the experience of learning. Take the time to develop your own content in a way that will allow you to engage your customer and keep them interested. These slight differences are what separates a good brand from an Industry Leading Brand.
Look for content in Social Media, Blogs, e publications, ebooks, etc.